About – Urbanlab

Vision Statement

Empower and Elevate:Transforming Visions into Impact.

At UrbanLab, our mission is to redefine the landscape of marketing and communications by pioneering an integrative approach that combines cutting-edge digital marketing, software development and programming, dynamic branding, and strategic public relations. Anchored in the principles of corporate sustainability and conscious social capitalism, we commit to not only elevating brands but also the global community. We focus on empowering the youth, offering them not just jobs, but careers that promise robust economic remuneration, personal growth, and professional development. By doing so, we aim to cultivate a generation of leaders who are not only proficient in their craft but are also conscientious citizens of the world.

Vision Statement

Innovating for Tomorrow: A World Where Business and Social Values Converge.

Our vision is to be the beacon of innovation in the marketing sector, where every project is a step towards a sustainable and equitable future. We envision a world where businesses, large and small, embrace their social responsibilities, making conscious decisions that benefit the environment, society, and the economy. UrbanLab seeks to lead by example, showing that it is possible to achieve excellence Comprehensive Marketing & PR, Digital Marketing & Content Creation, Branding, Development and programming. while adhering to the principles of social capitalism and sustainability. We aim to create a global network of empowered young professionals who are not only adept at navigating the complexities of the digital age but are also champions of change, driving societal progress with every initiative they undertake.

Comprehensive Marketing & PR

97%

Digital Marketing & Content
Creation

95%

Branding

92%

Development and programming

96%

OUR CEO

NickObando.

Nick Obando is a visionary marketing consultant with a passion for breaking barriers and driving impactful change. With an impressive track record of successfully navigating B2B and B2C processes on an international scale, Nick is a true force in relating, establishing, and directing businesses towards conciliation and sales excellence.

Making a Difference Across Continents
From North America to Latin America, and all the way to the United Arab Emirates and the Persian Gulf (CCG), Nick has overcome borders, cultures, religions, and languages, fostering growth and prosperity for communities worldwide. His efforts in bilateral talks within business groups and organizations have led to extraordinary successes, earning him five prestigious academic recognitions, including one from the esteemed Canadian organization Fanshawe Global.

Nick’s commitment to youth entrepreneurship and social development has not gone unnoticed. Recently, he received a merit appointment and international recognition from the United Nations’ Global Economic Sustainable Development Commission (GESDC) UNA-SV. As the youngest ambassador of this organization, he now holds the prestigious position of leading the Youth Ambassador and Chair LATAM, a testament to his outstanding work and professional journey.

Nick Obando

Founder

Sharon Blanco

Co - Founder, SMM

Claudia Corredor

Coach Organizacional

Román Rodríguez

Web Developer Lead

Carlos Jerez

Interpreter

Yorman Mojica

Web Designer

Daniel Herrera

Digital Trafficker

Silvana Morales

Publisher Designer

Carlos Cuadros

Professional Photographer

Angela Ruiz

Photography Assistant

Yeyo

Visual Stylist

Miguel Diaz

Decorator

Conny Obando

Content Creator

Kevin Peña

Content Creator

Carlos Gomez

Founder Muevlearte, Furniture

Jenny Angarita

Co - Founder Muevlearte, Furniture

Eve Cortes

HR, Betti Industries
HR Consultant

His approach to marketing is both data-driven and human-centric, striking the perfect balance between analytical insights and genuine empathy. This unique blend ensures that every strategy is not only effective but also resonates with the target audience on a personal level.

Angelica Gomez Prada

CEO, Fundación ET

Nick has demonstrated outstanding skills in designing and implementing marketing strategies that have not only significantly increased the visibility of the ET Foundation but have also contributed to strengthening the human talent skills within the institution. His innovative and creative approach has highlighted the mission and goals of the Foundation in a striking manner, generating increased interest and engagement at both local and global levels.

Cathleen Trigg - Jones

CEO, iWoman TV
Emmy Award Winner

Nick is an absolute pleasure to work with! I highly recommend him and his highly capable team for any projects or events involving social media, marketing, website, and public relations strategy. I have had the pleasure of having Nick project manage several remote projects for my company in the United States, and I have also worked with him and his team in Colombia, South America where his company is based.

Angelica Rundell

Managing Partner, BelHouse GCC & MENA LLC

I had the opportunity to meet Nick approximately three years ago while he was advising on a branding and positioning project for our company headquartered in Miami. At this time, he displayed dedication and vision, as well as a great humanistic perspective. His professionalism and impressive resume, lead to utilizing his services on multiple occasions in the last few years.